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Benefits for marketing and product marketing teams
| Increase product marketing flexibility, speed up your ability to measure and manage your business and generate new revenues from marketing automation |
As a CMO or VP Product Marketing you will be faced with many challenges and we can help to significantly reduce those that fall within your responsibilities for generating new products and acceptable business models for your customers.
The Nalpeiron Licensing Service™ range of products provides many exciting and different ways to present your products to your end users, along with allowing you to choose various ways to encourage them to increase your profits.
Digital licensing opens up new opportunities and extends others. Using licensing to configure product modes, markets can be expanded by selling to high-, mid-, and low-end users all with the same product. In addition to new business models you can easily track, manage and report on the results of your efforts.
Ways Nalpeiron will help you:
- Drive new opportunities to sales both from flexible new business models to reduced revenue leakage
- Use marketing automation and advanced reporting to find opportunities
- Quickly understand market dynamics via instant charts and reports
- Easily setup marketing campaigns to registered users
- Setup many ways to maximize profits along the software value chain from trial optimization to piracy conversion all with simple automated tools anyone can use
Benefits summary to the CMO/VP Product Marketing:
- Increase product marketing flexibility with
Nalpeiron licensing service to price, package, and protect your software with
a wide range of product activation and copy protection options.
Up sell, cross sell, downgrade, update, feature clipping
and all totally "on the fly". Deploy once, sell
in many forms, to create the product mix that works best
for your company.
- Focus marketing spend and increase competitive
advantage with Nalpeiron's real-time
intelligence so you can know how the market responds to
marketing campaigns and new products.
- Reduce time to market with Nalpeiron’s
dynamic software license management and product configuration tools
that give you total control over full-featured trials and
upgradable modules that can be activated without re-installing
or waiting for a disc.
| Nalpeiron Licensing Service Sales/Marketing Features |
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Marketing (14 m)
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Nalpeiron Licensing Service™ allows you to offer very flexible licensing options (trials, suites, lite-pro versions, usage and subscription models) all using either hardware or digital technologies. All leading to greater revenues and retained profits.
In addition, using Nalpeiron Licensing Service™ will give you competitive advantage in many circumstances where your competitors are using an inferior method of licensing. For example many other anti piracy products are either so weak a child could crack them or they have been cracked or they are so hard to use the end user will ‘loudly’ reject your control and protection methods. Nalpeiron Licensing Service™ offers a great customer experience. Bad PR will cost more than any retained profits!
Plus Nalpeiron Licensing Service™ plugs many of the loopholes that other licensing systems allow, ring fencing lost profits and increasing customer satisfaction.
You can also maximize revenues through Product Proliferation - Your products licensed with Nalpeiron Licensing Service™ will "revert" to
trial versions if sent to friends or 'borrowed', allowing for an increased opportunity
to convert new customers who will have tried your software.
CMO – “Avoid the pain, get the Value” - checklist:
General Marketing FAQs:
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How
to supply and license multiple products from one binary
