As a CMO or VP Product Marketing you will be faced with many challenges and we can help to significantly reduce those that fall within your responsibilities for generating new products and acceptable business models for your customers.

The Nalpeiron Licensing Service™ range of products provides many exciting and different ways to present your products to your end users, along with allowing you to choose various ways to encourage them to increase your profits.

Digital licensing opens up new opportunities and extends others. Using licensing to configure product modes, markets can be expanded by selling to high-, mid-, and low-end users all with the same product.

Nalpeiron Licensing Service™ allows you to offer very flexible licensing options (trials, suites, lite-pro versions, usage and subscription models) all using either hardware or digital technologies. All leading to greater revenues and retained profits.

In addition, using Nalpeiron Licensing Service™ will give you competitive advantage in many circumstances where your competitors are using an inferior method of licensing. For example many other anti piracy products are either so weak a child could crack them or they have been cracked or they are so hard to use the end user will ‘loudly’ reject your control and protection methods. Nalpeiron Licensing Service™ offers a great customer experience. Bad PR will cost more than any retained profits!

Plus Nalpeiron Licensing Service™ plugs many of the loopholes that other licensing systems allow, ring fencing lost profits and increasing customer satisfaction.

You can also maximize revenues through Product Proliferation - Your products licensed with Nalpeiron Licensing Service™ will "revert" to trial versions if sent to friends or 'borrowed', allowing for an increased opportunity to convert new customers who will have tried your software.

Product Marketing FAQs:

How to secure the product

Nalpeiron's products offer extremely secure and flexible licensing technologies that are independent from the vagaries of the base operating system. This means that there is zero reengineering required to support a new operating system or to integrate a new service pack release. In summary: Nalpeiron's products offer the highest level of copy-protection on the market but have the added advantage of requiring minimal engineering resources to integrate as well as reducing operational costs to a minimum.

How to potentially reduce the reliance on other technology providers

Other licensing technologies do not do a good job of preventing piracy and as such have morphed into overblown license counting mechanisms that hopefully permit a software vendor to get paid for its products. Nalpeiron's solutions offer actual piracy-prevention and as such do not require complex and expensive back-end infrastructure to simply support the licensing process. Thanks to the integration of the Nalpeiron technology a software vendor can expect to receive its full legal revenue not only from its trusted enterprise customers but from the general user community. Nalpeiron's products will ensure the maximum possible revenue at the lowest possible operational cost.

How to supply and license multiple products from one binary

Nalpeiron's products allow one binary to be provided by a developer to allow its user base access to various products or feature sets. Software products can then be relicensed via various mechanisms to switch functions on or off, to turn trials into purchased products or to set periods of usage or numbers or allowed uses. Nalpeiron's solutions allow the maximum flexibility for a software developer to respond to an end-users functional requirements.

General Marketing FAQs:

How to increase the customer base

To increase customers it is extremely important to get products into the hands of the potential customers quickly and to ensure that the users experience a satisfying one. Of course, once the product has been distributed it is important to ensure that the software can not be pirated and potential customers lost. Nalpeiron's solutions allow a Marketer to use various methods of delivering products rapidly, allowing end-users access to the applications with a minimal of sales impedance and, in the case of users who insist on trial before buying, to seamlessly convert trials into purchases.

How to maximize marketing dollars (£/€) available for demos and trials

Nalpeiron's products allow a developer organization to easily make products available to the end-users either through traditional methods of media delivery, through download systems or through an inexpensive USB FLASH dongle technology. There is no need to spend marketing money on the production of multiple products, Nalpeiron's solutions allow features to be turned on, trials to be converted to full product and for all manner of usage models to be allowed from the same product distribution - no re-install.

How to speed up the process of getting product into the hands of potential buyers

Nalpeiron's products support rapid download of applications. Software delivery is only part of the solution to the problem of locking in a buyer. Once in the hands of the user, Nalpeiron's products allow a Developer's Support organization to simply flip a switch to "turn on" functions that a end-user may try (for a set period) and subsequently buy.