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maximize trial conversions

Nalpeiron TrialMaximizer™ technology enables ISVs to improve their revenues through improved trial conversion, communication with prospective customers and extensive marketing meta data.

For sales and marketing professionals who need to improve software trial conversion rates to help them meet their revenue objectives, the TrialMaximizer™ solution from Nalpeiron is a revolutionary new trial management and tracking solution that focuses your sales teams on those clients who are most likely to buy, and automates the process of converting them to full users.

Unlike inefficient cold-calling and slow-to-deploy marketing campaigns, our product alerts you to those who are using trial versions of your software - and how actively they are using it - so you can focus your sales efforts on converting trials instead of waiting for leads.

Benefits of TrialMaximizer™

  • Maximize your revenues – Market to your prospects at just the right time and with appropriate messaging order to generate more opportunity
  • Improve your revenue generation methods – Use automated multi-touch communications from your marketing and sales teams to convert more system identified “hot” leads
  • Eliminate wasted effort – Use activity data to track the best prospects and focus your efforts on converting those prospects (those actually trying your products)
  • Reduce wasted marketing costs – Track where the best leads comes from and focus marketing budget on the best lead sources  and download sites
  • Save time and hassle – Use the automated custom email marketing system to do the heavy lifting for you so that you save wasted time, effort and resources on filtering your leads
  • Capture interest even with anonymous users – Even trial users that don’t register  their details with you (registration may be optional or compulsory, it’s up to you) can be marketed too by using our “adverts” feature that displays custom sales and marketing messaging upon your trial application's startup each time the potential customer uses it.
  • Improve business decisions – Use real time data from the system to manage your sales and marketing teams allowing management to improve campaign results and sales performance.
  • Make “instant” decisions based on real world information – with the detailed business information sent to your team can react faster to market conditions than the competition.

hosted license lifecycle mgtFeatures of TrialMaximizer™

  • Optimize the trial conversion ratio from prospect to customer
  • One stop, out of the box, place to market prospects using automated methods
  • Send both custom emails and “adverts” to users (anonymous or registered)
  • Use triggers based on user behavior to target marketing messages at the right time
  • Use the licensing system to capture and aggregate end user details and activity
  • Set time-based email and advert campaigns through the lifecycle of your trials
  • Streamline the process of capturing user data and using that for marketing purposes
  • Monitor trial conversion rates over time
  • Monitor sales activity based on your marketing actions to optimize campaigns
  • Get a real-time snapshot of your “sales cycle” per product
  • Manage the full lifecycle of a customer license from download to end of life
  • Get management information sent to your teams on demand

. Compare how people do trial marketing today
. HowTrialMaximizer works in-depth

 

Learn about the Nalpeiron Licensing Service™ with a free fully functional 30 day trial.

You will be able to test your application in a live environment including the ability to complete the whole process from setup to integration. See how easy it is to get up and running within a few hours and check out all the benefits to you with no obligation.
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