When Trials are easy to convert and your products are easy to adopt, your customer base grows along with your revenues...

A SaaS or SaaS style approach, along with product led sales is where software companies are heading, the times are changing......

It’s time for Software and SaaS Companies to become far more agile, pivoting their pricing and packaging to meet rapidly changing markets and customer needs......

If you have a complexly structured or large expanding product portfolio you’ll know how painful the management of customer rights can get......

Product Managers, CEOs, CFOs and CROs have to figure out how to drive revenues and hit growth objectives......

Walking the walk when it comes to licensing and monetization is much easier when you have an experienced partner by your side......

How you technically evaluate an offering is just as important as how your colleagues in other departments assess from a business perspective......

Looking into the crystal ball, you’ve got a product or section of your business you need to grow and build further, you know the way you have been doing things has to change......

When reviewing a candidate for any kind of new operational platform, you have to get your head around how it works, why it works the way it does. All the time you are trying to map this to how you work, to your systems, to ascertain if it’s likely to be a good fit......

You might not have developed a SaaS offering yet, it does not mean you can’t get SaaSy......