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OnOne Software finds Security and Close Partnership with Nalpeiron


OnOne Software focuses on photography and writes desktop application software for Mac and Windows users who are photographers, both amateur and professional.The cloud-based software allows these photographers to edit photos.

The company offers extensive free training, a freemium 30-day trial period, and other incentives for customers to try the products. PhotoShop, the standard software used by photo editors, has plug-ins that allow extensive features, and OnOneSoftware is one of them. In fact, this was how the company got its original start. In 2005, onOne Software acquired several Photoshop plug-ins and QuarkXPress XTensions from Extensis, Inc. and Lizard Tech and relaunched them under the onOne Software brand.

With headquarters in Portland, Oregon, onOne Software is a privately held company founded by Craig Keudell, the former CEO of Extensis, Inc. The onOne Software team has over a decade of experience developing and delivering world-class software solutions to the professional photographer and graphic designer.

The Challenge

By 2008, onOne Software had experienced success and growth to the point that they were having trouble with piracy. Duplicate serial numbers began showing up registered in the database, and this was clearly having a negative impact on revenue.

"We were trying to decide whether to build a licensing solution in house or to outsource." says Kevin Bier, VP Product Development at onOne Software. "Buy vs. build. Fortunately, we came to the conclusion that license costs were less than an in-house build.  Because frankly, managing licensing isn’t our core business."

Why Nalpeiron?

Kevin Bier, VP Product Development continues: "The initial set up was very straightforward. We were pleased with the ease of deployment/implementation. Nalpeiron is very familiar with the current technology. Every year around renewal time, we go through the buy vs. build question again, but we always decide to continue with Nalpeiron."

"What is most important to us is that we have a partnership we can count on.  If an issue arises, we can rely on Nalpeiron to pay attention and be available.  The company has been very pro-active on changes and communicated well.  We don’t have to spend any of our time worrying about the issue."

"Another example of this partnership occurred when Nalpeiron was thinking through a web-version of licensing services and we were included in the process. I appreciated being part of those conversations.  It allowed Nalpeiron to be introspective. I heard product plans – they were looking at the APIs very early – and I went through three or four calls, walked through early concept slides, and they were happy to do that.  They were thinking through the subscription model for themselves and decided not to do it, but it was an informed decision. I really appreciated being a part of that decision-making because it gave me a deeper understanding of the licensing system."


Kevin Bier, VP Product Development comments: "Nalpeiron does a good job protecting our software and that’s a success. The proliferation of unauthorized code has completely ceased.  If anyone does manage to crack a code, it’s pretty ineffective."

"The thing I’d like to underscore is that Nalpeiron Licensing should keep on doing exactly what they’re doing now.  As the cloud becomes a bigger factor, continue to embrace these new technologies so that they continue to be available to us, their clients. On the licensing side – we are very happy.

"OnOne Software appreciates the quality and communication they can depend on with Nalpeiron Software Licensing and are now in conversation regarding Nalpeiron Software Analytics".

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